01 For UK sales teams who know the call is where the money is

Stop guessing.
Read the call.

Sales Call DNA finds the moments that move a conversation forward — and the ones quietly killing the deal.

scroll to decode
TRANSCRIBE ✳ FIND THE TURN ✳ COACH THE NEXT CALL ✳ TRANSCRIBE ✳ FIND THE TURN ✳ COACH THE NEXT CALL ✳

02 The conversation is the data

Your CRM tells you what happened.
The call tells you why.

ILLUSTRATIVE CALL / NORTHSTAR-042SIGNAL DECODE
00:07

“How are things looking with the current setup?”

OPEN
00:24

“We just wanted to see if you’d be interested in a bespoke quote…”

PIVOT
00:41

“The team’s biggest concern is whether it will actually pay back.”

OBJECTION
01:08

“If we can prove that in week one, would you move forward?”

CLOSE
← conversation flow4 moments found / 1 decision window
03

For the manager who is tired of “it was a good call”

Make every
rep coachable.

Turn hours of calls into a clear picture of what your best people do differently — then give everyone a better next move.

I want the first look ↗
NEXT CALL / COACHING NOTE
“You found the objection.
You didn’t earn the right
to answer it.
”

04 The first signal is coming

Be first
to hear it.

Sales Call DNA is being built for the people who take sales conversations seriously. Leave your email and we’ll let you know when the private beta opens.

Preview only — email collection is not connected yet.